Posted June 29th, 2008

Interview with Martinus Geleynse

By Nadine Evans

The following is an interview with Martinus Geleynse, CEO and Creative Director of World Media Red and organizer of the recent 24 Hamilton Film Festival, who was happy to share some of his industry insights.

Tell us a bit about your company, World Media Red.

The company, which was started in July of last year, is involved in video and film production. We do everything from architectural photography to working with bands, actors and actresses. We've also done a number of short films, and we're moving into internet video very soon.

How do you develop the short films that you've been involved in?

I typically write, direct and produce all of the films. Our company involves a number of students and inexperienced people in crew positions to get them involved in the projects.

Did you study film in school?

I went to Calvin College in Grand Rapids, Michigan, where I studied both film and music. I am from Hamilton originally, though.

How did get into the film industry?

Randomly. I kind of fell into it. When I was a student, I entered a 44 hour film festival with a friend, and the film ended up doing extremely well. It was screened in three separate festivals in Germany, and even won Best New Filmmaker at one! I discovered that I loved it – I was able to tie together all of my passions and pursue this as an art form.

It's a great industry, and I get to work with a large swath of professionals. The learning curve has been steep, but it's been great.

How did you first think of the concept of the 24 hour film festival?

I had seen the idea enacted a number of places before and was a participant of a few similar festivals in Michigan. I thought that bringing this type of a festival to Hamilton would be a great way to introduce my company, World Media Red group.

This type of a festival is accessible to everyone – there's no preproduction or lengthy post production period – everyone has 24 hours to get the film finished and that's it.

How was the response?

Absolutely incredible. The Hamilton community truly embraced the festival, and it was amazing at how quickly it began to be recognized within the film circles in the city. It was great to meet everyone, and a lot of fun.

What were your thoughts on the films?

I was pleasantly surprised by the quality of the films. Judging from the entries in other competitions, and that this was the first festival of its type in Hamilton, I had not expected a lot of entries or for many films to make it back after 24 hours. Overall, the entries were quite strong and people seemed to like the films.

Will there be a festival next year?

We are certainly planning one at this point.

What's been the best moment of your career so far?

When organizing the 24 hour film festival, I had to present at a big film event, and suddenly I felt like I was a peer to all of these industry professionals. I was no longer that kid who wanted to make movies, I felt like I was part of something – a film community.

Who is your favourite filmmaker?

Guy Ritchie or Darren Aronofsky.

What advice would you give for anyone wanting to get into the film industry?

Make films. Put stuff out there. As much as possible. Some people who label themselves as filmmakers have a tendency to sit and talk about it, living the lifestyle without really doing anything about it. Make films, no matter how crappy you think they are, because making films is how you learn.

What would you do differently if you started your career over?

I would take my own advice and make more film. It's difficult to do this! I would work to be disciplined and simply do more, regardless of quality. I tend to get hung up on quality and end up not putting anything out.